bask
a brand name and verbal identity that really shines.
Holly helps online service providers spend more time in the parts of their business they're best at, and enjoy the most. She asked us to create a brand name that would get that across to her potential clients; founders who balance creative with entrepreneurship.
After a couple calls, we came up with a few different naming directions that would match the emerging visual identity (created by Studio Iris) but also feel something she could own. It was actually a name at the very top of our Google Doc, BASK, that stuck.
Name sorted, we started on the brand messaging which became the basis for website & social channel copy. Sunny skies, all round.
It’s been a nice one to work on, and we’re looking forward to seeing her business glow that much further.
♥️ Project in collaboration with:
Studio Iris